Sign outside the front of the store:
- Name of store
- Symbol in corner so people can associate the fan plant with the brand name.
- Look book photos placed around
- Rustic atmosphere
- Wooden floors, white brick walls...etc
Sunday, 23 April 2017
Shop presentation mockups
Saturday, 15 April 2017
Primary research - brand inspirations
Anna Lizzio shop:
Tags -
- Simplistic
- White background
- Website at bottom
- Not too much information
Back patch -
- Simplistic
- Embossed
- Leather
- Effect on leather
- Sewn on
Brand symbol
Fan palm that is in the Daintree rainforest in Australia.
{A symbol that represents the brand.} Originally I wanted it to be part of the logo, but I felt like it didn't do much to it. So i've decided to use it in some way as I feel like it does help promote what the brand is about.
Where will it be used?
Website - when putting your mouse over the a picture on the home page, this symbol will show up.
Social media - will be a picture a symbol at the bottom of each photo as a watermark to show that it's Daintree's photos.
Business cards - a symbol placed on there to replace a bullet point, or a full stop.
Back patch/tag - placed on the back of the back patch and on the front of the tag...etc.
Adverts - initial symbol you see before the video begins.
{A symbol that represents the brand.} Originally I wanted it to be part of the logo, but I felt like it didn't do much to it. So i've decided to use it in some way as I feel like it does help promote what the brand is about.
(It won't be on a black background normally, but I thought it helped show the symbol clearly.)
Where will it be used?
Website - when putting your mouse over the a picture on the home page, this symbol will show up.
Social media - will be a picture a symbol at the bottom of each photo as a watermark to show that it's Daintree's photos.
Business cards - a symbol placed on there to replace a bullet point, or a full stop.
Back patch/tag - placed on the back of the back patch and on the front of the tag...etc.
Adverts - initial symbol you see before the video begins.
Friday, 14 April 2017
Back patch experimentation
Pinatex leather - environmentally friendly - http://www.ananas-anam.com/pinatex/
Example of how the bath patch would look and where it would go. It wouldn't be a massive back patch as Levis would be the main back patch and my brand isn't about replacing them, it's about upcycling their vintage pieces.
e.g
Logo 2 - social media
Social media logo:
1)
------------------------> 
This logo looks dainty, but I don't think it's ideal for a social media icon.
2)
------------------------> 
This one looks easier to read as a social media icon, especially for Instagram.
1)
------------------------> 
This logo looks dainty, but I don't think it's ideal for a social media icon.
2)
------------------------> 
This one looks easier to read as a social media icon, especially for Instagram.
Primary logo research
I couldn't decide on which logo to choose, so I created a few and then did some primary research by asking for some feedback from my target audience. The survey only had one question but that was ideal as it meant a lot of people went out of their way to quickly answer and give feedback.
From this, I can see that Logo 4 and Logo 7 are popular, so I shall interlink them. I shall make the font the same as Logo 4 but try it in a lower case to show it's 'daintiness' as that font is dainty. The style of Logo 7 is ideal and professional and it was a favourite so I shall stick with that, but just change the font.
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